CRIME DIVERSION/PREVENTION & SOCIAL COHESION

We invest in people discarded by society, empowering them to reclaim their dignity and become leaders and conscious community builders.



THE SMILING ONE FOUNDATION (SOF) IS THE NPO ARM OF SMILING ONE

WE ARE IN A CRISIS !

86% +
RECIDIVISM RATE

Between 86% and 94% of convicted criminals will reoffend after their release from prison.

50%
DON'T GRADUATE 

40% of learners who start Grade 1 will drop out before matric, while ~ 10% who write exams won't pass

35,4% 
EXPERIENCE
GBV

Over 35% of women in South Africa aged 18 or older have experienced physical and/or sexual violence in their lifetime.

The true cost of crime far exceeds the R12,000 monthly expense per inmate. It is the escalating criminality, the fear that grips families and communities, and the stifled investment and business growth that limits our nation's potential.

WHAT WE DO

WE TURN INMATES INTO CHANGE AGENTS WHO TRANSFORM THEIR COMMUNITIES

PRISON PROJECT
We identify and transform qualified inmates into SmilingOne Change Agents  >>
SCHOOL PROJECT
They become relatable adults, supporting youth-at-risk on life-changing journeys >>
WORLD PROJECT
Healthy individuals, build healthy families and communities, and create a safer world for all!


TAKE A MOMENT TO VIEW OUR 7.5 MIN INTRO VIDEO (BELOW)

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CLICK TO VIEW OUR IN-DEPTH PITCH DECK

OUR IMPACT

ZERO %

RE-OFFENDING RATE

... for our 20 Change Agents who completed the intensive 3 to 5-year program and received our sustained support. This result stands in stark contrast to South Africa's national average and demonstrates the transformative power of a guided, long-term journey.

= R2,88M saved annually for taxpayers in incarceration cost

PAIN TO PURPOSE

Our Change Agents have used their own stories to guide thousands of peers, consciously transforming their past into a powerful roadmap for positive change.
#CrimeDiversion

ECONOMIC EMPOWERMENT

25% of the Change Agents were contracted into school projects impacting thousands of young lives in high risk communities. 
#CrimePrevention

SMILING ONE LEARNING HUB

At Ravensmead High School our Change Agents facilitated more than 1,000 hours of TRI sessions per year, supporting both learners & teachers
#HolisticEducation

READY TO BE PART OF THE CHANGE?

Your donation impacts us all


CHANGE AGENT PROJECT | VOICES

"I made it. So many people used to say I won’t make it due to my crime. I realised that my actions were because I had so little belief in myself. Graduating this program showed me that I have a chance to change, that I can be someone in life. Self belief is a big thing.. to find something good in myself. Challenges can quickly take us back to our old selfs so self control is important. Breathing is like a weapon… with it you can challenge everything… it gives you that split second. IT IS A MIRACLE TO FIND SOMETHING IN MYSELF TO SHOW OTHERS." JJ
"I’m used to my old movie. The gangster used to be the main actor in my movie… but here at SmilingOne I get the tools to produce a new movie.

There are challenges everywhere. Im careful! It is easy to fall back … to go back to my old movie. I have to be FIT. We are here to help each other." Elrico
"We all have dreams and goals. I cannot recall how many times I have held back. I never learnt to seize the moment before I met SmilingOne. Here I have learnt that it is about celebrating yourself. I’m still working on my goals. I am proud of everyone’s growth, I see it. We have all dived into the ocean of wisdom here at SmilingOne. I can see you are capable. I believe in you as I believe in me." Boitumelo

AN EVIDENCE-BASED APPROACH

See how our Theory of Change translates into real-world results through our 2019–2024 Ravensmead High School IMPACT case study.

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OUR THEORY OF CHANGE EXPLAINED
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6-YEAR CASE STUDY EXPLAINED

WHO WE ARE

AT SMILING ONE, WE TACKLE THE ROOT ISSUES THAT CAUSE HARM IN OUR SOCIETY! 









WE ARE CHANGE SPECIALISTS

SINCE 2008, A TRUSTED PARTNER IN SHIFTING INNER AND OUTER STUCK PLACES - WE UNLOCK THE POTENTIAL OF THE INDIVIDUAL (MICRO) AND THE CULTURE (MACRO)

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MEET OUR TEAM - 2025 VIDEO INTROS

KARINA ANDERSEN
SMILING ONE FOUNDER
SOF BOARD MEMBER

FRANKLIN ESAU 
CHANGE AGENT
SOF BOARD MEMBER

MANUELA VIANA 
BAAM CO-FOUNDER
SOF BOARD MEMBER

LUYANDA 'THEO' MSUTWANA
CHANGE AGENT
ENTREPRENEUR

Latest Annual Report (2025)

View slideshow through 'clicks'
ANNUAL REPORT 2024/25 by Karina Andersen



Tune into FULL 3-HOUR AGM recording (click here)
You'll find YouTube time-stamps  that helps you navigate the AGM Experience


PARTNERS IN EDUCATION | VOICES

You have a working model in SmilingOne where you introduce a lot of aspects that we look past daily. There are many things we should be aware of. SmilingOne makes things practical. 


I sit with the students. I can see how they operate. I see myself. I am now present with a challenge and take a more practical approach. Varsity only taught me theory. I am involved now. SmilingOne taught me how to look deeper, to investigate the reasons behind behaviours and understand the individuality of children. Their challenges are complex, and so are they.

The models and concepts I learned in Varsity are good, but SmilingOne’s model touches on many points that I have learned but never put into practice … now I see how the dots connect by applying them into my daily experience.

TEACHER: MS PHILIPS

I’ve always seen you as a support structure for both our students and our school. Every day, educators and students face challenges. SmilingOne stood by our students, helping them navigate circumstances at home. At the same time, you’ve helped us educators feel supported in difficult moments. 

TEACHER: MS STEVENS

I didn’t speak ... I kept things light, talking about small, surface-level topics. When I came to SmilingOne, it took me some time to cry. 


Slowly, I began to understand that my inner child isn’t always strong, and it’s okay to cry. I had been trying to be strong all the time, and I think I scared my inner child. My ego and pride were so loud that I couldn’t hear her call. That day, I finally heard her scream, and I cried with her. It was terrifying because I couldn’t hold myself together anymore - I just let it out. It hurt, and I didn’t want to hurt anymore.


After that, I started accepting this part of myself. Crying isn’t a weakness - strong people cry too. I allowed my inner child to speak. I started to connect with her, and that helped me heal. It also improved my relationships with others. I began to understand myself on a deeper level, and that understanding helped me connect better with the people around me.

STUDENT W - CHAMPION OF CHANGE

(1) “Thank you to SmilingOne for making the SmilingOne Club a safe space. For listening to us, being a shoulder to lean on, for being there when we need a hug. It is rare to find people out there who listens to you, who is going to help you voluntarily. Because out there in the world is such a different place. The Club is a place where you can come to and feel home, you feel welcome. A place where you can be yourself and where you do not have to wear a mask.”


(2) "The friendships with my fellow students in the program have impacted my life a lot. I never thought that someone else go through the same challenges as me. We can give each other advice. We learned from each other. We talk about our challenges and end up helping others as well. I never knew that I could talk to anyone to help me through my challenges."

SMILING ONE CLUB - STUDENT VOICES

“You have to start being yourself - most of us do not know who we are. Build your confidence and bravery, and figure out where you want to go. Most people do not know how to follow a journey. Don't let that break you down. You already know some things about yourself, and if not, take the time to figure them out. Leadership programs like SmilingOne's are a great way to help you discover WHO YOU ARE."

STUDENT H - CHAMPION OF CHANGE

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PROJECTS IN NEED

BECOME AN IMPACT INVESTOR

THE CHANGE AGENT

SOUTH AFRICAN PRISONS
Sept 2025 we enrol 25 new inmates in our leadership gym, and 8 inmate student coaches joins us in COC education after 2+ years training. CLICK IMAGE to go to project page.

GOVERNANCE

COMPLIANCE
We obsess about quality and treasure our partnerships with funders, stakeholders, partners and beneficiaries. Compliance is part of our SMaC Recipe - ensuring a long-term strategy for SOF. Click image.

OUR RESOURCE CENTER

SCALING OUR APPROACH
We are setting the stage to host thousands of students in our Circles of Change™ Academy - as a trusted partner on their path to fully express their potential. We see the diamond within each of them. 
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Umuntu Ngumuntu Ngabantu

... I AM BECAUSE YOU ARE... 
INTERVIEWS

TUNE INTO OUR MESSAGE

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2023: A thought provoking conversation on BUSH RADIO
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2025: A thought provoking conversation on INSPIRE RADIO

The Change Experience

We continue to bring our unique change approach to high risk communities in South Africa

2nd Chances

We find those raw diamonds in some of our toughest spaces ... they become Change Agents....

UBUNTU in action

We invite Society to join hands, to become better equipped in creating safe spaces...

Shared Responsibility

It takes each of us to shape a healthy society! ASK US about THE SHIFT workshop. UPGRADE to the next level of leadership!

More news via our BLOG

Social Cohesion
Crime Prevention
Crime Diversion

We inspire personal
values-based
leadership

We are dedicated and passionate about making the world a better place for every individual.

Will direct you to IMPACT INVESTOR page
A thriving community

6,000+ students and counting

Click images of our TRI SCHOLARS to activate the POP UP video of each of them 
COC Coach Education
FRANKLIN ESAU (M)
16+ YEARS
COC Coach Education
Luyanda msutwana (R)
16+ YEARS
COC Coach Education
LUNGA YABO
2+ YEARS
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