PARTNERS FOR CHANGE

IMPACT INVESTMENT

LET'S PLAN MORE SEEDS...
18+ years

PROVEN WORK ACROSS PRISONS, SCHOOLS & COMMUNITIES
6,000+

LIVES
DIRECTLY
IMPACTED
R3500/MONTH
vs R15,000/month
PER INMATE cost of incarceration !
(76% savings to state)
75%

OF GRADUATES TAKE ON LEADERSHIP OR MENTORSHIP ROLES
FIRST NATIONAL BANK (FNB)
The SmilingOne Foundation
Savings (Trust) Account
Branch: 200409
Account: 6225 925 3898
SWIFT: FIRNZAJJ 


All donations are eligible for a Section 18A tax certificate.
Please email [donations@smilingone.com] after making your contribution, and we’ll issue your certificate promptly.
1

WHY IT WORKS

Proven: Refined over nearly two decades across prisons, schools, and high-risk communities.

Pathway: A lifelong curriculum of awakening leadership, keeping the student in each man alive.

Peer-driven: Graduates step into coach training and co-facilitate new cohorts, making change contagious.

Accountability: Our beneficiaries awaken to the cost of their choices and become shareholders in our collective wellbeing. They ask: “How can I help?”

Embodied: They don’t just learn values - they live them. Through SmilingOne’s enabling platform, change is practiced until it becomes habit, skill, and leadership in action.
2

WHY IT MATTERS

South Africa holds untapped brilliance in the very places most overlook. Behind crime and recidivism statistics are people who never had the support, tools, or enabling platforms they needed. When that brilliance is activated, the dividends of social impact are undeniable:

Awakened leaders from forgotten places → coaches, mentors, role models.

Safer communities → reduced crime, restored trust, long-term cost savings to society

Healthier schools and families → breaking the school-to-prison pipeline.

Young people equipped → leadership tools in young hands to navigate all seasons.

Thriving economies → stability grows when harm reduces.

Generational impact → cycles of trauma end, ripples of healing continue.
3

CALL TO ACTION

The moment is now.

SmilingOne calls on impact investors, CSI partners, and visionary businesses to helps us get ready to scale this proven pathway.

INVEST in transformation that reduces crime, strengthens communities, and plants leaders where society least expects them. 

With your partnership, our beneficiaries will not only continue their own journey but step into their communities as inspiring role models and respected mentors - breaking cycles of harm and building cycles of care. They will also train tomorrow’s leaders of change, proving that transformation behind the walls can ripple outward into schools, families, and communities across South Africa.

ABOUT SMILING ONE

For over 18 years, The SmilingOne Foundation (SOF) has pioneered values-based leadership programmes in South Africa’s prisons, schools, and high-risk communities. Founded by Karina Andersen, SOF is a registered non-profit dedicated to breaking cycles of harm and unlocking human potential. SmilingOne’s Circles of Change™ Academy equips participants to confront their past, reclaim their power, and lead with integrity. By combining accountability with long-term coaching and peer-led implementation, SmilingOne delivers generational impact: safer communities, stronger families, and leaders rising from the very places once written off.

JOIN OUR CHANGE MOVEMENT

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BRONZE

R5,000 TO R20,000

Per year or once off

SEED
INVESTORS

Funding learning materials and starter kits: journals, pens,  notebooks,  journey maps, TRI manuals, activity packs etc.

Ensures that beneficiaries have the basic tools to step into transformation

SILVER

R50,000 TO R100,000

Per year or once off

BRIDGE
BUILDERS

Bridge gaps that allows facilitation to happen effectively

Transport for Change Agents

Monitoring & evaluation tools, tech solutions

SmilingOne CLUB space setup (safe space)

Nutritional snacks for students attending the CLUB

GOLD

R250,000 +

Per year or once off

COMMUNITY
BUILDERS

Covers a full 3-month term of the TRI program
(school or prison)

Includes:
facilitation, teacher integration, leadership development, and program monitoring

Anchors measurable change within one term


PLATINUM

R500,000 +

Per year

LEGACY
PARTNERS

... building long-term foundations

Commitment to 3-5 years at one site securing continuity and culture shift.

Ensure transformation goes from: setup → integration → sustainability.


DIAMOND

R1,000,000 +

Per year

TRANSFORMATION
CHAMPIONS

Adopt a Project - drive a full year of transformation
(or multi-site expansion)

(1) School: Elswood High

(2) Prison: Brandvlei Maximum

Drive systemic change and scale of the SmilingOne Method. Multi-year commitment required
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